I’ve spent the last decade helping to build and grow products by shipping a metric ton of experiments, moving metrics, celebrating wins, and learning from losses. Along the way, I’ve filled countless physical notebooks, docs, Notion pages, and Slack DMs with half-formed thoughts, frameworks, and questions I never quite had time to polish or share.
This is where I’m finally making space for those thoughts.
I’m a mid-career product leader, focused on growth. That means I spend my days navigating the messy in-between of user needs, business goals, and technical reality. I’ve worked across acquisition, onboarding, retention, SEO, and lifecycle — often switching between strategy and execution in the same meeting.
If you know the feeling, this might be the space for you too.
Why now?
Lately, I’ve been craving a slower, more reflective kind of output. Not just slides for exec reviews or one-pagers for cross-functional teams—but something messier and more honest. Writing publicly forces clarity. And I’m hoping it also opens up conversations I haven’t had time (or courage) to start at work.
What you’ll find here
This blog is a digital garden of sorts: evolving, incomplete, and unpolished by design.
Expect:
- Artifacts from the desk: Docs I’ve made or used to get unstuck—roadmaps, decision trees, hiring rubrics, postmortems, etc.
- Field notes: Quick reflections from the week—what worked, what didn’t, what I’m learning (and unlearning).
- Mid-career moments: Honest takes on navigating the middle. Plateaus, promotions, reorgs, imposter syndrome, mentorship, and momentum.
- Growth strategy thoughts: Things I’ve tried (and whether they worked). SEO, activation loops, onboarding flows, experimentation frameworks.
If you’re a PM, marketer, designer, or just someone figuring out what this part of your career looks like — you’re welcome here.
I don’t have all the answers. But I do have some good questions, a few hard-earned lessons, and a willingness to share what’s on my desk.
